Back in December of 2019, we had the pleasure of working with Northern Commerce, Canada’s leading e-commerce agency, to create an account manager recruitment video. Watch the full video below + some behind the scenes photos (courtesy of Northern Commerce).
Posting video content across different social media platforms is key to getting a message out. What’s also important is that this content is optimized for each platform properly. We worked with Libro Credit Union to create a web series called Get Real with your Finances. These videos include content on mortgage advice aimed primarily at new home buyers. The end goal for this series was for it to be displayed on YouTube, Facebook & Instagram (IGTV). In terms of formatting the video for YouTube & Facebook, the process was fairly straightforward. However, IGTV requires a 1080x1920 resolution and this affects the entire process from production to post-production.
From the pre-production stages we knew this series would live on IGTV, so it was important to ensure that each interview was filmed in both widescreen & portrait. You’ll notice below that the IGTV content is a portrait style video (the dimensions of a mobile phone screen). On set, it’s important to keep this in mind while filming. You’ll need to either zoom out or stand farther away from your subject so that whoever and whatever you are filming fits within the 1080 x 1920 parameters. And yes, while IGTV supports widescreen videos, it involves the user having to rotate their phone to get the best picture. Instead, we filmed in a way that ensures the user plays and watches without any interruption.
Another important implementation is subtitles. With YouTube & Facebook you have the ability to add closed captioning within the platform itself. With IGTV this must be done manually through your video editor. On Facebook, 85% of videos are watched with the sound on, whereas on Instagram 60% of users watch with the sound. This means subtitles are absolutely necessary to get your message across, especially on Facebook. With Instagram, 40% of your audience will be watching without sound. With a combination of title graphics and subtitles, the audience won’t miss any points made in the video.
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Back in November, we joined up with Dr. Richard Thompson at a Practicality seminar. Practicality is designed for students, new graduates & experienced practitioners. The goal of this video was to showcase the key benefits of attending and to target healthcare practitioners who are looking to gain business and operations knowledge.
In 2019, Libro Credit Union opened up a brand new location right in the heart of downtown Kitchener. To kickoff the opening, we worked closely with Libro to create a video that not only showcased the branch but also the amazing community that surrounds it. The video features small businesses and social media influencers that help make downtown Kitchener a vibrant destination. Along with creating a video that would be used across all social media platforms (Facebook, Instagram, LinkedIn & more) we as well provided photography content that Libro’s Downtown Kitchener branch could use for social media and other purposes.
When creating content for clients, it is important to understand what communication channels you or your client will be using to distribute the content. When it comes to Instagram, content that is posted in widescreen can be difficult to view on a phone. Not to mention, the Instagram algorithm favours portrait style content. With this in mind, we ensured that the video was delivered in an Instagram friendly format as you will see below.
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Founded by Zach Havens, Miistro Music is an online platform that connects music students with top notch local music teachers to help you start lessons and learn an instrument quickly and easily.
The goal in creating this promotional video was to show just how easy the Miistro platform truly is and how quickly you can begin music lessons. Along with creating this promotional video, we created and Instagram/Facebook optimized version of the video as well as an Instagram Story Ad.
“Ian’s work is absolutely top notch. He has a brilliant eye for creativity while giving your brand a unique voice that is relevant and fresh that is still professional. I highly recommend Ian for any video/media related project you might have!”
Last week, we got the chance to tag along with Larry Lau and Waylon Sharp to film a behind the scenes look into an “oyster food concept / restaurant” that they are creating. It was fascinating to visit their local suppliers oyster farm on Vancouver Island and see how they are incorporating sustainable business practices that protect marine life. We are excited to show you this little teaser video, but for now, most details are hush hush. But don’t worry, a full video detailing everything will be coming out soon!
Nearly 80% of all users who watch videos on their mobile phone watch with the sound turned off. We kept this statistic in mind when creating this promotional video for Hairstrong. We used text to ensure that the key messaging would be delivered with or without sound.
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