Downtown Kitchener - Libro Credit Union
In 2019, Libro Credit Union opened up a brand new location right in the heart of downtown Kitchener. To kickoff the opening, we worked closely with Libro to create a video that not only showcased the branch but also the amazing community that surrounds it. The video features small businesses and social media influencers that help make downtown Kitchener a vibrant destination. Along with creating a video that would be used across all social media platforms (Facebook, Instagram, LinkedIn & more) we as well provided photography content that Libro’s Downtown Kitchener branch could use for social media and other purposes.
Photography
Instagram Optimization
When creating content for clients, it is important to understand what communication channels you or your client will be using to distribute the content. When it comes to Instagram, content that is posted in widescreen can be difficult to view on a phone. Not to mention, the Instagram algorithm favours portrait style content. With this in mind, we ensured that the video was delivered in an Instagram friendly format as you will see below.