Repurposing Video Content - IGTV Series
Posting video content across different social media platforms is key to getting a message out. What’s also important is that this content is optimized for each platform properly. We worked with Libro Credit Union to create a web series called Get Real with your Finances. These videos include content on mortgage advice aimed primarily at new home buyers. The end goal for this series was for it to be displayed on YouTube, Facebook & Instagram (IGTV). In terms of formatting the video for YouTube & Facebook, the process was fairly straightforward. However, IGTV requires a 1080x1920 resolution and this affects the entire process from production to post-production.
Standard Widescreen 1920 x 1080 for YouTube:
1080 x 1920 IGTV Format
From the pre-production stages we knew this series would live on IGTV, so it was important to ensure that each interview was filmed in both widescreen & portrait. You’ll notice below that the IGTV content is a portrait style video (the dimensions of a mobile phone screen). On set, it’s important to keep this in mind while filming. You’ll need to either zoom out or stand farther away from your subject so that whoever and whatever you are filming fits within the 1080 x 1920 parameters. And yes, while IGTV supports widescreen videos, it involves the user having to rotate their phone to get the best picture. Instead, we filmed in a way that ensures the user plays and watches without any interruption.
Use subtitles
Another important implementation is subtitles. With YouTube & Facebook you have the ability to add closed captioning within the platform itself. With IGTV this must be done manually through your video editor. On Facebook, 85% of videos are watched with the sound on, whereas on Instagram 60% of users watch with the sound. This means subtitles are absolutely necessary to get your message across, especially on Facebook. With Instagram, 40% of your audience will be watching without sound. With a combination of title graphics and subtitles, the audience won’t miss any points made in the video.